ROI of Social Media [Videos]

What is the ROI (return on investment) of Social Media? Your business will still exist in 5 years! Don’t believe it? Watch these...

From the Grave…

From the Grave… by Jeff Walker   How do you publish a book 100 years after your death, and have it become an instant bestseller? Mark Twain just did that. Yesterday when I purchased his just-released autobiography, it was ranked #4 on the Amazon bestseller list… which is completely amazing. After all, Mark Twain died 100 years ago… in 1910. And all this without an “Amazon book launch”… without an...

The New Rules

The New Rules of Marketing and PR”, written by David Meerman Scott, is based on a series of blog posts written by the author, that were compiled and published in 2007. It became an instant classic, was translated into more than 20 languages, and in January 2010 a second edition was released with about 30% new material to cover the massive growth of social media. (For example, Twitter did not even...

The Oil Rig Scenario

The Oil Rig Scenario   Alex Jeffreys was my first professional internet marketing teacher. Before I took his course, while still an internet marketing newbie, I read a couple of his ebooks, including “Guru’s Dream”. This “oil rig” scenario really impressed me, and still does. It’s a wonderful analogy to keep the whole internet marketing ecosystem in perspective. I reprint it here...

Web 2.0: Defined

“Web 2.0” is the common term used for the next generation of internet development that has unfolded over the past five years. While there is no standard definition for this term, one of the best ways to understand Web 2.0 is to recognize how it differs from “Web 1.0”: Web 1.0, or the first internet age, came to be defined by websites as a one-way source of information. Web 2.0 is best...

Marketing 1.0 vs. 2.0

  Marketing 1.0 (then) vs. Marketing 2.0 (now)   Commercials vs. Product Placement   Press Release vs. Blog Posts   Direct Mail vs. Email   Push Content vs. Pull Content (RSS)   Printed Collateral Materials vs. PDFs & Videos   Seminars vs Webinars/Podcasts   Business Generated Content vs. User Generated Content   Marketing/Sales...

Marketing: Defined

  Marketing:   Creation of a demand for a company’s products and services for customers who purchase that product.   Everything a company does to acquire customers and maintain a relationship with them.   THINK ABOUT THAT FOR A WHILE…   Hobie Goldman That Video Marketing Guy What’s Your Story? I’ll Help You Tell...

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