Warning: Illegal string offset 'et_fullwidthpage' in /home/hobiegoldman/dev.hobiegoldman.com/wp-content/themes/CherryTruffle/page-blog.php on line 12

Warning: Illegal string offset 'et_ptemplate_blogstyle' in /home/hobiegoldman/dev.hobiegoldman.com/wp-content/themes/CherryTruffle/page-blog.php on line 14

Warning: Illegal string offset 'et_ptemplate_showthumb' in /home/hobiegoldman/dev.hobiegoldman.com/wp-content/themes/CherryTruffle/page-blog.php on line 16
Blog Posts | HobieGoldman.com
logo

Blog Posts

ROI of Social Media [Videos]

Posted by on Jul 4, 2011 in Uncategorized | 0 comments

What is the ROI (return on investment) of Social Media? Your business will still exist in 5 years! Don’t believe it? Watch these videos…      

read more

From the Grave…

Posted by on Nov 17, 2010 in Uncategorized | 0 comments

From the Grave…

by Jeff Walker   How do you publish a book 100 years after your death, and have it become an instant bestseller? Mark Twain just did that. Yesterday when I purchased his just-released autobiography, it was ranked #4 on the Amazon bestseller list… which is completely amazing. After all, Mark Twain died 100 years ago… in 1910. And all this without an “Amazon book launch”… without an appearance on Oprah… without a book tour… how do you do that? Well first off, Mark Twain was an enormously popular and influential writer in the...

read more

The New Rules

Posted by on Sep 7, 2010 in Uncategorized | 0 comments

The New Rules

The New Rules of Marketing and PR”, written by David Meerman Scott, is based on a series of blog posts written by the author, that were compiled and published in 2007. It became an instant classic, was translated into more than 20 languages, and in January 2010 a second edition was released with about 30% new material to cover the massive growth of social media. (For example, Twitter did not even exist when the first edition was published.) The book covers a lot of ground, but everything is predicated on the fact that a game-changing...

read more

The Oil Rig Scenario

Posted by on Jul 6, 2010 in Uncategorized | 0 comments

The Oil Rig Scenario

  Alex Jeffreys was my first professional internet marketing teacher. Before I took his course, while still an internet marketing newbie, I read a couple of his ebooks, including “Guru’s Dream”. This “oil rig” scenario really impressed me, and still does. It’s a wonderful analogy to keep the whole internet marketing ecosystem in perspective. I reprint it here in commemoration of day his course began, just one year ago. Wow, how much I’ve learned about Internet Marketing since...

read more

Web 2.0: Defined

Posted by on Apr 20, 2010 in Uncategorized | 0 comments

“Web 2.0” is the common term used for the next generation of internet development that has unfolded over the past five years. While there is no standard definition for this term, one of the best ways to understand Web 2.0 is to recognize how it differs from “Web 1.0”: Web 1.0, or the first internet age, came to be defined by websites as a one-way source of information. Web 2.0 is best characterized by its now-technologically-possible participatory/interactive aspects. In the Web 2.0 world, websites and the overall web experience...

read more

Marketing 1.0 vs. 2.0

Posted by on Mar 20, 2010 in Uncategorized | 0 comments

  Marketing 1.0 (then) vs. Marketing 2.0 (now)   Commercials vs. Product Placement   Press Release vs. Blog Posts   Direct Mail vs. Email   Push Content vs. Pull Content (RSS)   Printed Collateral Materials vs. PDFs & Videos   Seminars vs Webinars/Podcasts   Business Generated Content vs. User Generated Content   Marketing/Sales Department vs. Marketing/Sales Affiliates   Building Websites vs. Building Communities   Hobie Goldman That Video...

read more

Marketing: Defined

Posted by on Feb 20, 2010 in Uncategorized | 0 comments

  Marketing:   Creation of a demand for a company’s products and services for customers who purchase that product.   Everything a company does to acquire customers and maintain a relationship with them.   THINK ABOUT THAT FOR A WHILE…   Hobie Goldman That Video Marketing Guy What’s Your Story? I’ll Help You Tell...

read more

Seeing the Big Picture (Pt 4 of 4): Constructing an Effective Script

Posted by on Dec 13, 2009 in Uncategorized | 0 comments

Part 4 of a 4 part report: “Seeing the Big Picture: Producing Affiliate Marketing Videos That Sell” (click here for Part 1) Constructing an Effective Script The following is a tried and true structure used by salespeople to pitch prospects throughout the ages, and it has now been adapted to the world of affiliate marketing videos. (You may have seen a similar list presented by others.) Check out that latest guru video and you will probably find it follows this pattern exactly, or is pretty darn close: 1) Welcome Your...

read more

Seeing the Big Picture (Pt 3 of 4): Getting Started

Posted by on Dec 1, 2009 in Uncategorized | 0 comments

Part 3 of a 4 part report: “Seeing the Big Picture: Producing Affiliate Marketing Videos That Sell” (click here for Part 1) Discussing video production techniques in detail is outside the scope of this article, but some quick tips to help get you started making your own internet marketing videos are: 1) Script: Organize your thoughts into a script, or at least bullet points, before turning on the camera. If you do not, then you will tend to ramble, miss your messaging, and lose your audience. 2) Audio: Make sure you...

read more

Seeing the Big Picture (Pt 2 of 4): Lazy & Fast

Posted by on Nov 23, 2009 in Uncategorized | 0 comments

Part 2 of a 4 part report: “Seeing the Big Picture: Producing Affiliate Marketing Videos That Sell” (click here for Part 1) Desk Chair Potatoes Another reason video is so effective is that people tend to be lazy, and so will choose to passively watch a video instead of, or before, actively reading text. “We all know that many people don’t like to read,” says Scott Fox (ScottFox.com), author of e-Riches 2.0: Next-Generation Online Marketing Strategies. He suggests that, “You can do a video on the same topic as...

read more
logo
Powered by WordPress | Designed by Elegant Themes